Recent news and posts
Request a Printed Copy of Gateway to Europe – a New Book on European Med Tech Market Access
European market access remains one of the most critical - and often most misunderstood - factors in the success of medical technologies. To help industry professionals navigate this complex landscape, MTRC is pleased to announce Gateway to Europe: The Definitive Guide to Medical Device Market Access, a practical guide by Oleg Borisenko, MD, PhD, Founder and Director of MTRC.
The book offers a clear and structured introduction to European market access for medical devices, in-vitro diagnostics, and digital health technologies. It explains how reimbursement, payer approval, HTA, evidence requirements, and country-specific adoption pathways influence whether innovative technologies reach patients.
Drawing on MTRC’s experience from more than 1,000 European market access projects, Gateway to Europe translates complex reimbursement, HTA, payer, evidence, and pricing topics into practical guidance. The book is designed as a working reference, with real-world examples, structured explanations, country comparisons, and actionable principles.
The book covers core topics, including:
- Key pillars of market access: reimbursement, payer or decision-maker approval, and HTA
- European health system structures and their influence on access pathways
- Procedure coding, payment mechanisms, DRGs, tariffs, and add-on reimbursement
- Market prioritization and launch sequencing
- Clinical and health economic evidence requirements
- Value communication for medical technologies
- Specific considerations for IVD tests and health apps
- Country-level market access essentials for England, France, Germany, Italy, and Spain
Gateway to Europe is intended for professionals working in market access, reimbursement, HEOR, clinical affairs, regulatory affairs, business development, commercial strategy, and leadership roles across the MedTech industry.
Printed copies of Gateway to Europe are available for professionals working in the MedTech, IVD, and digital health technology industries.
Request a Printed Copy here.