A large MedTech company with a limited EMEA reimbursement workforce did not have a direct presence in several European geographies and primarily focused internal resources on the largest markets (UK/Ireland, Germany, France, and Italy). Operating through distributors and lacking capacity to systematically track developments elsewhere led to missed opportunities to act on positive changes (e.g., new procedure codes or tariffs) and delayed responses to new requirements from authorities (e.g., policies, guidelines, or HTA activities).
To address this gap, the company subscribed to MTRC’s paid surveillance service, MTRC Access Intelligence, to ensure continuous visibility of reimbursement and HTA developments across the target markets.
MTRC set up the MTRC Access Intelligence subscription based on the client’s selected geographies and areas of technological interest, ensuring that updates were relevant to the company’s portfolio. The service continuously screened key reimbursement stakeholders (such as payers, DRG administrators, and procedure-code developers) across Europe and tracked relevant HTA organizations globally.
The client received weekly updates in English via an online database and email alerts. Each update included a concise summary and a direct link to the original source to enable rapid follow-up and engagement. Monitoring covered both technology-specific and broader system developments, including new procedure codes, DRGs/add-on payments, outpatient reimbursement changes, initiated and published HTAs, coverage decisions, policy and structural reforms, clinical guideline updates, and innovation funding signals.
Within one calendar year of subscribing, the company identified more than 20 actionable reimbursement updates and more than 10 actionable HTA items in the target geographies that would otherwise likely have been missed (relevant for the client’s products and competitors).
In addition, the client received more than 170 general healthcare-system updates and more than 60 general HTA framework updates, improving situational awareness and strengthening market planning in countries without a direct presence.
The MTRC Access Intelligence subscription enabled the company to identify and act on three critical reimbursement developments in markets without local teams: a new procedure code in the Nordics and new DRGs in Austria and Switzerland. These insights supported targeted communication with healthcare providers and improved the value discussion by linking adoption of the client’s technology to a more favorable reimbursement environment and a stronger hospital ROI.
The subscription also surfaced an early development within Norway’s “New Methods” payer framework during horizon scanning. Early visibility helped the team prepare a more robust HTA submission later that year, including adaptation of the global health-economic model to the Norwegian setting. A positive outcome within the “New Methods” process supported the pathway toward adoption and procurement of the technology in Norway.
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